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3075 Highland Parkway
Downers Grove, IL 60515
P 800.722.9001 |
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RR Donnelley Response Marketing Services (RMS) was formed in 1973 when direct mail was only beginning to take shape as a credible sales and advertising medium. Today, we are a leader in high performance direct marketing strategy and direct mail design and production. With over 35 years of experience, we produce several billions of pieces of mail per year.
Response Marketing Services creates, manages and produces world-class direct mail for the leading direct marketers and advertisers in America and Europe. Our single, unified focus is on improving the financial results of our clients' mailings, and delivering peace of mind, too. We do that through the disciplined understanding of their past experience, their customer base, and through testing into new direct mail controls. RMS has extensive resources in direct marketing strategy, analytics, creative copy development, database management, and the nation's most comprehensive and accomplished direct mail production platform.
RR Donnelley RMS is the combined result of four respected leaders in the printing industry:
- RR Donnelley, founded in Chicago, Illinois, 1864
- Moore Corporation Limited, Toronto, Canada, 1882
- Banta Corporation, Menasha, Wisconsin, 1901
- Wallace Computer Systems, Chicago, Illinois, 1908
In 1972 and 1973 respectively, Colorforms and Moore Corporation's Response Graphics were created in Chicago to serve the direct mail industry as printers and designers of compelling direct mail. In 1991, Wallace Computer Systems purchased Colorforms, and in May 2003, Moore Corporation and Wallace Computer Systems merged. The marriage delivered Moore Wallace Response Marketing Services, an acknowledged leader in the industry for personalized, feature rich, high-color direct mail. In 1999, RR Donnelley acquired Communicolor, a respected direct mail producer in Eudora Kansas, and merged it with RR Donnelley's Techweb and American Inline facilities to form RRD Direct. March 2004, RR Donnelley merged RRD Direct with Moore Wallace Response Marketing Services. January 2007, RR Donnelley acquired Banta Corporation, including Banta Direct Mail Group, which became an important addition to RR Donnelley Response Marketing Services.
Today RR Donnelley operates eight dedicated direct mail manufacturing facilities in the United States and delivers several billion pieces of targeted communications to the USPS every year. Across the Atlantic, RR Donnelley operates three facilities in France, Belgium and the Netherlands that serve the high color production needs of RMS' European principal direct marketers.
In 2008 RR Donnelley Response Marketing Services continues to develop unique, and sustained direct mail solutions for a growing clientele of marketers in the retail, financial, not for profit, association, and fund raising sectors, as well as for magazine circulation, credit, insurance and affinity marketers. Our focus remains the same as ever: deliver outstanding financial results to our clients using direct marketing strategy, powerful technologies, and a wealth of experience.
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